Very proud to share this campaign directed by Michael Sherrington and produced for Scottish Government and The Union agency heroing the work of adult social care workers and their unique relationships with the varied people they work with. Quite a few of our team at FoB are relying on this care for our loved ones so it was a big honour to get to celebrate it in this way and encourage more people to work in the sector.
The aim was to lift those everyday moments of care, compassion and friendship into something more cinematic and extraordinary. We think the creative team achieved this beautifully!
You can watch the film below.