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‘Don’t Be That Guy’ campaign film goes viral

It has been incredible to see the response to the campaign film we made recently with director Michael Sherrington for Police Scotland with Stand Agency. The aim of the film was to promote introspection in men and instigate a much-needed conversation about male attitudes and behaviours towards women.

The response to the film has been amazing, provoking debate in several news channels and getting a re-tweet from the First Minister!

Thank you to everyone involved in this campaign especially Stand and Police Scotland for creating such a strong concept and for trusting us to deliver it.

Watch the film here.

Strategy, Concept and Art Direction: Stand Agency

Script by: Stand and Alan Bissett

Director: Michael Sherrington

Producer: Beth Allan

DOP: Steve Cardno


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