AINS

AINS began her creative journey at art school as a painter, but soon discovered her true calling in moving images, emerging as a Creative & Film Director. Her fine art roots infuse her work, transforming ideas into captivating visual spectacles and crafting films brimming with infectious energy.

Growing up in a household where TV was off-limits, AINS developed a rich imagination and unique perspective from a young age. She views films as a powerful form of escapism, creating stylised, vibrant worlds that captivate and enchant. Her distinct visual style, innovative concepts, and art-directed aesthetic set her apart, empowering brands and artists with unforgettable visuals. Having lived in creative capitals like Berlin, Budapest, and Brussels, AINS brings a worldly and dynamic approach to her filmmaking. She throws herself into each project without reserve, creating music videos and commercials for a wide range of clients, including Wilkinson Sword, Celeste, Highland Park, Warner Music and Sony. Her work has been selected to screen at prestigious festivals, including the BAFTA-Qualifying Aesthetica Film Festival, and celebrated in prominent publications like Pitchfork, Promonews, The Fader, Wonderland, and Booooooom TV.

Zealously embracing a collaborative approach to filmmaking, AINS works closely with both clients and crew. On set, her vibrant personality fosters a cooperative environment, igniting creativity and bringing out the best in everyone involved. Her music videos consistently earn the coveted Video of the Month title from Promo News, and her recent work for Arab Strap has been recognised by the Berlin Music Video Awards. Her commercial projects have won numerous accolades, including honours from the Marketing Society and The Drum.